Google tracked iPhones, bypassing Apple browser privacy settings

http://online.wsj.com/article/SB10001424052970204880404577225380456599176.html

Chrome & Firefox adding new opt-out features to prevent third-party advertisers from tracking you

http://www.engadget.com/2011/01/24/chrome-and-firefox-adding-new-opt-out-features-to-prevent-third/

How skillful advertisers can word-jack your brain

http://www.gizmodo.com.au/2011/05/how-skillful-advertisers-can-word-jack-your-brain/

+ Bugs Bunny & alien abductions: 

http://www.abc.net.au/rn/healthreport/stories/2003/792199.htm