Monday 28 October 2013

Why are Apple’s iPads so damn expensive?


Credit: Boy Genius Report

http://bgr.com/2013/10/24/ipad-mini-price-analysis-ipad-air/ / Apple debut debuted iPad 2010 bargain no basis for comparison $500 large portable Apple device expensive company company’s notebook computers computer lap top laptop fast forward 2013 Android vendors price tablet capable tablets big vendors around $200 7-inch size range Apple’s iPad lineup look pretty pricey expensive new iPad mini Retina display $399 nearly twice price Google Google’s Nexus 7 Amazon Amazon’s 7-inch Kindle Fire HDX iPad mini starts at $299 displays expensive Apple recent analysis mobile analyst Benedict Evans global tablet shipments Apple losing market share Apple losing tablet market share numbers chart Amazon tablet shipments Android tablet shipments growing rapidly iPad’s share global market declining Nexus tablet shipments insignificant affordable well equipped well-equipped sales non-existent non existent nonexistent share of tablet web traffic subset Android tablets growing most rapidly no name no-name tablet segment sold around China white box vendors dirt cheap compete competition competing used for emerging markets lower income groups west what that they’re being used for little bit of Web free gaming book reading video consumption for many buyers compete with TVs iPads Nexus Nexuses Tabs not being used the way iPads are used feature phone phones featurephones of tablets perspective $300 entry point competitive problem iPad doesn’t yet face a strong competitive threat two very different markets post PC post-PC ultra low ultra-low margin product totally different product /