Self-aware headphones switch channels depending on which ear they're in (video)

http://www.engadget.com/2012/02/03/self-aware-headphones-switch-channels-depending-on-which-ear-the/

"Self-aware" bank account robbing code unleashed by hacker

http://www.theregister.co.uk/2011/12/16/potent_xss_script/

Chimps are self-aware, study finds

http://m.smh.com.au/environment/animals/chimps-are-selfaware-study-finds-20110504-1e7i6.html