Ranking in Google search results is worth a lot of money to many businesses. And it's not just online businesses.
Last year, for the first time, more searches using the Google search engine came from mobile devices than laptops & desktops. Google is about to roll out a new ranking algorithm which will list mobile friendly websites first.
http://www.businessspectator.com.au/article/2015/4/24/technology/google-gives-search-makeover / mobile mobilegeddon Google latest search ranking algorithm update mobile phones driving Internet uptake innovation update favouring mobile devices websites mobile-friendly search results ranking downgraded downgrade commercially sensitive secret formulae Google calculate rank search results constantly refined minor refinements algorithm Google major updates Google Panda Google Penguin search engine optimisation SEO industry search engines vast amounts of information online Customer Journey to Online Purchase study organic search googling customer growing importance search engines SEO becoming a hygiene factor digital marketing time and resources search ranking algorithm search page ranking major impact organisation’s finances case studies JC Penney Interflora BBC major brands online customers search engines revenue e-commerce site eBay web pages Google search ranking updates size market penetration SEO search engine penalty financial reporting latest Google search algorithm change search engine users mobile devices phones tablets businesses ranking search terms Google’s Display Planner tool keyword mobile tablet mobile friendly website mobile devices Google AdWords Display Planner first rank Google’s search results problem for every business findings repeated studies proportion click-throughs search results first page first result visitor numbers makes a big difference to sales click-throughs top-ranked search result Google Analytics Google Analytics data visitors website keywords searched numbers rapid falling-off click-throughs website progressively lower rank search results page link first search result second placed link mobile shift conducting industry surveys digital marketing firms agencies web designers research mobile-first website design approach priority design usability mobile users Google tools help website owners website large text visible small mobile screen links close to each other difficult navigate using a finger the year of mobile first time more visitors Google phones tablets desktops laptops Google’s mobilegeddon update web sites websites /
