Some time ago, GM released a commercial for their Cadillac ELR extended range electic vehicle. It received wide spread criticism. See what you think:
Now am interesting re-imaging has been produced using the Ford C-Max Energi plug in hybrid:
http://www.motorauthority.com/news/1091146_ford-parodies-caddys-poolside-ad-using-ford-c-max-energi-video
My take: when Slate described the Cadillac commercial as "shallowness and materialism" it was definitely in the ballpark.
http://www.slate.com/blogs/moneybox/2014/03/31/ford_versus_cadillac_new_ad_featuring_detroit_dirt_mocks_poolside_commercial.html?wpisrc=burger_bar
And the Cadillac ELR? It's essentially a tarted up Volt. That's to say, it's an electric Cruze with range extender & reduced rear seat room to make space for the battery. In extended range mode, acceleration 0-60 mph (0-97 kph) is one second quicker than the Volt.
Alternatives:
Tesla Model S: much better passenger room, luggage space & acceleration for around the same price.
Volt: similar to the ELR, as indicated above, without the bling, but with rear doors added, for half the price. / serial parallel hybrid electric vehicle EV LiIon lithium ion battery charge recharge mode extended range petrol gasolene gasoline parody ad advertisement C-Max Energi plug-in hybrid funny though Cadillac driven advert why do we work so hard Ford Motor Company pool fancy house dirt compost organic vegetable hard-working less narcissistic Chevrolet General Motors /
