Credit: Autoblog Green
It is widely accepted that Toyota lost money on every Prius is sold for a number of years. Something similar happened, & is probably continuing, with cars such as the Nissan Leaf & GM’s Volt.
Pat Cox of TransEuropean Networks has estimated that Toyota will lose €50,000 to €100,000 on its fuel cell vehicle, the Mirai. Thats $US60,000 to $US120,000 – more than the asking price of $US57,500.
http://www.greencarreports.com/news/1095773_how-much-money-does-the-2016-toyota-mirai-lose-a-lot-perhaps / All automakers expect to lose money at first when they launch expensive new powertrain technologies European official experience alternative fuel infrastructure 2016 Toyota Mirai hydrogen fuel cell sedan losing maker manufacturer lot of money Challenge Bibendum green car competition Chengdu China panel discussion fueling recharge charge charging infrastructures for different green vehicles included some cost estimates Pat Cox, a former president of the European Parliament. Cox currently works with TransEuropean Networks agency promoting better connection and coordination among businesses and infrastructure in the European Union 2016 Mirai sell sells federal state incentives sale fueling hydrogen fuel cell vehicles first mover advantage costs carmakers fueling companies government support kickstart hydrogen infrastructure Autoblog Green parties agreed commercially viable for profit sector /
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