Wednesday, 7 May 2014

Misleading Lexus ad trashes plug-in vehicles


Credit no credit here: Lexus/Toyota

There is a general rule here: the purpose of advertising is not to inform. It is to influence the public to buy a product. Any relationship to the truth is dependent on the ethics of the advertiser. Unfortunately, advertising is one more area where society rewards those with no, or shaky ehthics. Buyer beware.

http://chargedevs.com/newswire/misleading-lexus-ad-trashes-plug-ins/ / automaker electrification strategy Tesla Nissan BMW pushing pure EVs GM Ford plug in plug-in hybrids hybrid low volume low-volume EV Toyota luxury division Lexus hybrid hybrids five hybrid models high quality reasonably fuel efficient vehicles on line online ad advertisement Lexus conventional hybrid plug in plug-in vehicle dubious premise highly misleading statements public charger reserved for someone with four hours to kill shiny Lexus hybrid slogan no charging means more driving an AeroVironment DC fast charger 30 minutes EV compatible Level 2 charger full charge EV owner public charging station two studies Recargo EV Project most charging takes place car owner sleep sleeping work working public chargers quick top-up top up full charge from empty disingenuous Lexus ad rivalry EV EVs hybrid hybrids different products different needs market markets frequent short commute long trips trip potential buyer understands different types electrified vehicles work choice automakers consumers facts accurate information muddying the waters falsehoods misleading innuendos /

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