Could liquid catalyst replace platinum & make fuel cells financially viable?

Fuel cells have a number of problems as a source of power for cars. One is a requirement for platinum as a catalyst. Replacing platinum with an inexpensive liquid catalyst promises progress on this front.

http://www.greencarreports.com/news/1085401_could-liquid-catalyst-to-replace-platinum-make-fuel-cells-viable / cost reduction fuel cells future energy mix a few decades away inefficient energy intensive efficient efficiency inefficiency inefficient green produce hydrogen cost developing fuel cell vehicles expense expensive cells technology expensive platinum fuel cells Consumer Reports fuel cells combine oxygen hydrogen platinum-coated membrane generate electricity power vehicle EV electric vehicle rare increasingly important metal catalytic converters automobiles jewelry expensive dense heavy degrades use perfect long-term automotive use production fuel cells incredibly expensive British firm ACAL Energy liquid catalyst cathode liquid FlowCath generate electricity cell side-benefit side benefit cooling prevents decay U.S. Department of Energy's durability goals degrade degradation degrading recent tests characteristics automakers interested design GM Honda Toyota BMW Daimler Renault-Nissan Ford vehicles Toyota launch its refueling infrastructure viable /