Google claims its box office performance predictions are accurate 94% of the time • “Quantifying Movie Magic with Google Search”

"Magic"?

http://bgr.com/2013/06/07/google-box-office-performance-predictions/ / new study company predict new movies hit up to four weeks before they reach theaters study titled using data search engine predict film opening weekend box office results 94% accuracy examines examine search volume trailer four weeks before film hits arrives theaters release approaches predictions become slightly less accurate one week movie arrives picture theaters search volume for a film’s title rather than the trailer, and combines it with theater availability to make predictions that were found to be 92% accurate notes film receives 250,000 more searches than another film opening same week make an average of $4.3 million more during opening weekend /