The man behind Google Docs is now trying to reinvent the web app at Box

http://gigaom.com/2013/02/09/the-man-behind-google-docs-is-now-trying-to-reinvent-the-web-app-at-box/     / Sam Schillace Box founder CEO Aaron Levie document collaboration startup Writely went dark press Google had purchased Writely foundation of Google Docs every product Google Apps member Google Ventures team flush with cash set for a 2014 IPO joined Box’s technical advisory board Facebook VP Jonathan Heiliger LinkedIn SVP senior vice president Kevin Scott Flipboard CTO chief technical officer Arthur van Hoff notable Silicon Valley names Box COO chief operating officer Dan Levin technical challenges crushing data volumes millions of users technology business web browsers then were so primitive no documentation no standardization  handled HTML browsers were slow and underpowered collaboration,” he explained Google Docs team rebuilt Writely as a native word processor logic to merge changes on the server format that particular browser could understand edit fights /