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Wednesday, 13 February 2013
Samsung-Apple rivalry analysis: Samsung happy to follow the leader
http://bgr.com/2013/02/11/samsung-apple-rivalry-analysis-nyt-324592/?utm_source=hitlist-sb&utm_medium=home / Samsung leader consumer electronics industry South Korean company newcomer smartphone market dabbling with Android dominating handset shipment volumes sold estimated 63 million smartphones channels last quarter $6.6 billion in profit heat copying Apple’s designs formula is clearly working recent interview top executive Samsung happy to follow other companies lead New York Times Brian X. Chen Apple-Samsung rivalry Apple focusing rise in popularity Apple AAPL has seen a true competitor since launching the iPhone Apple focuses on creating new markets dominating them Samsung entering existing markets and growing within them We get most of our ideas from the market Samsung EVP executive vice president Kim Hyun-suk Chen interview market is a driver Apple recent products have entered existing markets devices have offered innovation and clear benefits iPhone iPod obvious examples strategy always something new and different to breaks into a new market refinement. Samsung Galaxy smartphone Galaxy Note phablet niche marketfollowing cheaper iPhone /
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