Online media pays off for consumers more than offline

http://allthingsd.com/20130210/study-online-media-pays-off-for-consumers-more-than-offline/     / media satisfaction online offline study Boston Consulting Group consumers accrue more value online media usage offline consumption new research report Follow the Surplus: How U.S. Consumers Value Online Media calculate calculated average U.S. US U.S.A. USA online consumer surplus $970 compared to $900 from offline media BCG defines the value consumers media-related activity product what they pay for it report seven categories books radio music newspapers magazines TV movies video games international newspapers magazines user generated content social networks online consumer satisfaction UGC social Facebook and Google’s YouTube actual cost is nearly zero making any benefit essentially digital gravy books least consumer surplus was online senior partner John Rose change increasing popularity proliferation variety of devices ebook e-book readers number of hours spent online gender is consumers potential risks like online media medium business model /