Wednesday, 6 February 2013

Facebook to point out behaviorally targeted ads


Online Interest-Based Advertising Accountability Program icon

But only if users roll over a grey "X" above the ad.

http://www.engadget.com/2013/02/05/facebook-targeted-ads-adchoice/       / creeped out targeted ads Facebook easier to spot social network agreement agreed Online Interest-Based Advertising Accountability Program to AdChoice icon behaviorally targeted Facebook Exchange FBX ads users roll over grey gray "x" above the ad marketed to them based on browser behavior opt out of that specific ad network replace Report ad hover text with a more descriptive phrase complete compliance Federal Trade Commission guidelines clear and prominent notice require user interaction to reveal their targeted nature /

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