Apple iMessage growth analysis: Apple growth approaches WhatsApp

http://bgr.com/2013/01/24/apple-imessage-growth-analysis-whatsapp-304019/?utm_source=gamechangers-sb&utm_medium=home / mobile operators across world SMS volume erosion two leading messaging services  triple-digit annualized growth rates Apple first-quarter earnings call  iMessage service transmitting 2 billion messages a day topped 450 billion cumulative messages doubling daily message volume six months tripling cumulative message volume exact pace is impossible to estimate thanks to Apple's deliberate vagueness WhatsApp 11 billion outbound messages on December 31st, 2012 6 billion outbound messages WhatsApp reported on August 2012. WhatsApp growth cross-platform appeal leading messaging app Android iOS dozens of countries seasonal peak due to New Year's Eve messages people exchanged improvement from 6 billion to 11 billion messages WhatsApp reported may therefore be inflating the actual annual growth rate roughly 83% growth WhatsApp showed over a four-month period is close to the roughly 100% growth Apple just reported over a six-month period when you consider that WhatsApp picked an end point that was the heaviest messaging day of the year. WhatsApp's growth rate seemed to have slowed down significantly at the end of 2012 after the big leap between October 2011 and August 2012 whether Apple can leverage tablet growth to start closing the message volume gap with WhatsApp competition between a closed ecosystem cross-platform messaging app Apple's edge in the tablet market may help level playing field /